Privacy Policy

zelma webstore / Redkite AB protects you as a customer, which means, among other things, that we handle your personal information in a way that takes into account your privacy.
This Privacy Policy describes the personal information we collect from you through our interactions with you and how we use these data.
The Privacy Policy also describes your rights to us and how to apply them.

You are welcome to contact us if you have questions about your privacy and our processing of personal data by sending an e-mail to:
[email protected] or call us on +46 (0)8 55 11 00 35

What is a processing of personal data?
Personal data is all information that can be linked directly or indirectly to a person. Examples of personal data are name, social security number, address,
e-mail address, phone number, image, purchase history etc.

A processing of personal data is all that is done with them, such as collection, processing, modification, storage, reading, retrieval, unidentification or deletion.

How does Redkite AB use personal information?
We use personal data to conduct our business and deliver the products and services we provide. The company also uses the information to create a better
experience when visiting our website and to inform you about your account and our products.
In addition, we use personal information for marketing activities for those who have registered for our newsletter.

The personal data being processed is information about how to interact with us, such as how to use our services, page response time, download error,
how you reached and left the service, device information, e.g. IP address, browser settings, operating system, platform and screen resolution, national
settings and language settings. The personal data will be retained from the collection and for a period of 5 years.

Redkite AB processes personal information in order to provide a user account at www.pawofsweden.se to provide access to various services such as
news, offers, and digital purchase history. The processing is necessary to fulfill our commitments to you as a customer. If the information is not provided, our commitments can not be fulfilled and we are therefore forced to refuse to trade products from us.

The personal data being processed are identity data, such as name and date of birth, contact details, e.g. e-mail address, phone number and postal address,
login information and similar security information used for account access, as well as purchase history, e.g. products, order value and receipts.
The personal data is retained until you as a customer choose to unsubscribe / leave the customer club.
Purchase history can be retained for longer if required by law.

Redkite AB processes personal data for the purpose of selling products in our own webshop, such as to manage purchases, orders, and payments.

The processing is necessary to complete the contract with you. If the information is not provided, our commitments cannot be fulfilled, and we are therefore forced to refuse your purchase. The personal data being processed are your identity information, such as name, contact details, e.g. phone number and purchase and payment information, ordered products and order numbers.

The personal data will be retained until the purchase has been completed, including delivery and payment, and for a period of 5 years thereafter in order to handle any complaints and warranty matters.

Redkite AB processes personal information in order to improve products, such as to handle guarantees, complaints, and for quality and product improvement work. The processing is necessary to meet our and your legitimate interest in providing faultless and functional products.

The personal data being processed are identity data, such as name, purchase information, e.g. Details of the purchase date, item number and the case itself.
The personal data will be retained during the case management period and for a period of 1 year in order to respond to the case if any follow-up questions from the customer appear on how the case was handled.

Redkite AB processes personal data in order to handle customer service issues, such as to communicate with you and answer requests that come into customer service or other digital channels (including social media) and investigate complaints and support cases. The processing is necessary to meet our and your legitimate interest in handling customer service issues.

The personal data being processed are identity data, such as name and social security number, contact details, e.g. address, e-mail address and telephone number, correspondence with you and purchase information, such as indication of date of purchase, article number and complaint or case itself. The personal data will be retained during the case management period and for a period of 1 year thereafter in order to respond to the case if any follow-up questions from the customer appear on how the case was handled.

Redkite AB processes personal data in order to fulfill legal obligations such as complying with applicable legislation, such as accounting law and GDPR. The personal data being processed are identity data, such as name, contact details, e.g. address, purchase information, e.g. purchase date, item number and order amount. Personal data are kept for 7 years according to the accounting act.

Redkite AB processes personal information in order to market our products eg. to communicate relevant information about our products and services to you, as well as for marketing or promotions associated with our products. The processing is necessary to meet our and your legitimate interest in marketing our products and offers. The personal data being processed are e.g. name, e-mail address, address and telephone number. The personal data is kept in the customer relationship or until you inform you that you no longer want to receive such communications as the newsletter means.

Collection of personal data?
We receive certain personal information directly from you, for example, when you create an account, subscribe to a newsletter, purchase a product or contact us for customer service.

Recipients of personal data and reasons for sharing your personal information.
We will not sell or rent your personal information to other companies. However, we provide your personal information with suppliers or subcontractors to fulfill agreements with you and for other purposes as set out in this privacy policy. We share your personal information with companies that help us with IT services and payment solutions in connection with purchases.

When providing personal information for a purchase, we share these with banks and other payment transaction and financial service providers. We may also provide personal information to the authorities if we are required to do so by law.

How can you check and find your personal information?
You may access all of your personal data collected by Redkite AB by contacting us by phone or email.

How long do we save your personal information?
We save your personal information in a form that allows identification of you only for the purpose of the treatment. We process and save your personal information as long as it is necessary to fulfill our agreed commitments to you. We also save your personal information for other purposes, such as accounting, fraud prevention or money laundering. For this purpose, personal data is stored for as long as is necessary for the purpose or required by applicable law.

What rights do you have?
Right of access: You are entitled to receive information about which personal data about yourself as Redkite AB, including the purposes of the processing, the recipients or categories of recipients to whom the personal data have been provided or to be disclosed, as well as a copy of the personal data which is being treated. There is nothing to get out of this information and a copy of your personal information. Please note that if you request access to your personal information, we may request further information about you to enable effective handling of the request and to provide the personal information to the correct person.

Right to rectification: You are entitled to receive incorrect personal information concerning your rights. You can also correct incorrect or non-complete information about yourself in your customer profile.

Right of Deletion: “You are entitled to delete your personal data without undue delay if any of the following conditions apply:
If the data is no longer needed for the purposes for which they were processed
If your treatment is based solely on your consent and you revoke your consent
If the treatment is for direct marketing and you oppose that the data is processed for this purpose
If you oppose data processing that takes place after an interest weighing and there are no legitimate reasons that weigh heavier than your interest
If personal data has been processed illegally
If deletion is required to fulfill a legal obligation

However, Redkite AB may refuse to comply with a request for deletion when processing personal data for the following reasons:
To exercise the right to freedom of opinion and information
To fulfill a legal obligation
In order to determine, enforce or defend legal claims

In these cases, we ensure that the personal data we process or are required to store are no longer used for other purposes.

Right to object: You are entitled to object to the processing of your personal data at any time based on Redkite’s legitimate interests. In that case, we will no longer be able to process your personal data unless we can demonstrate legitimate reasons that weigh heavier than your interests or whether the treatment is for the purpose of determining, exercising or defending legal claims.

Right to limit treatment: You are entitled to require that our processing of your personal data be restricted if any of the following options apply:
You deny the correctness of personal data for a time that allows us to check if your personal information is correct.
The processing is illegal and you oppose the removal of personal data and request a limitation of their use.
We no longer need personal data for the purposes of the treatments but you need them to be able to determine, claim or defend
legal claims and request that we therefore not delete them.
If you have objected to the processing of your personal data, you may request a limitation of treatment for the time we need to check whether or not
Our legitimate reasons weigh heavier than your legitimate reasons for termination of treatment.
If the treatment has been restricted in accordance with any of the above options, we may only process your personal information with your consent,
in addition to storage, or treat them to determine, claim or defend legal claims or to protect the rights of another natural or legal person.

Right to file a complaint with a supervisory authority: You have the right to or obtain information about how to exercise your rights or to lodge complaints
regarding the processing of your personal data by contacting the supervisory authority in your home country.

Contact us
Redkite AB, registered with the Swedish Companies Registration Office, with organization number 556654-8847, is the personally responsible person for the processing of your personal data. We comply with Swedish data protection legislation.

Comments or questions regarding this Privacy Policy or questions regarding Redkite AB’s processing of your personal information
can be sent to:
Redkite AB
Drottninggatan 97
SE 113 60 STOCKHOLM
Sweden
[email protected]
Phone: +46 (0)8 55 11 00 35